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India Today Magazine

India Today Magazine

A conglomerate with as diverse interests in media as India itself, the India Today magazine is one of the oldest and most successful magazine in India. For more than three decades, the magazine has reported, commented, shared and enlightened readers with aplomb. The India Today group, that derived its name from its first magazine with the same name in 1975, today is a media behemoth with presence in magazines, television, radio, newspapers, Internet, books and music. The group has also acquired license to publish brands of other reputed global media houses in India like Cosmopolitan, Golf Digest, Reader’s Digest, Good Housekeeping, Men’s Health and Scientific American.
It wouldn’t be an exaggeration to say that India Today has defined the role of media houses in modern day India. The group now boasts of 13 magazines, 2 TV Channels, 3 radio stations, 1 newspaper and has made forays into music and book publishing. The group now has a reach of 35 million individuals.
Within a span of thirty years India Today, the magazine, has reached a weekly circulation of 1.4 million people and is still counting. To reach that sort of circulation figure in the cutthroat competitive world of magazines is a glorious achievement. The India Today magazine that started with a meager circulation of 5000 copies in 1975, today has a readership of over 20 million and around 1 million subscribers. Apart from the English edition, the magazine is published in five regional Indian languages including Hindi, Tamil, Telugu, Malayalam and Bengali.
India Today’s success is also partly due to the fact that its founder and editor-in-chief, Aroon Purie, have relentlessly and tirelessly strived to better the magazine. From the day of its inception till date he has worked hard to improve India Today and increase its readership base. The fact that he has remained editor-in-chief of the magazine for three decades is an achievement in itself. Before he laid the foundation for India Today, Purie was a chartered accountant. Purie, like two of his colleagues in India Today, is a product of the prestigious Doon School in Dehradun, India. He is also an alumnus of the London School of Economics. For his service to the nation, Aroon Purie was awarded the ‘Padma Bhushan’ in 2001, and aptly India’s ‘Journalist of the Year’ in 1990. Apart from these, he has won numerous other national awards in India.
Over the years the India Today magazine has evolved its own style of writing, which is popular among the young and the old alike. Whether your interests are politically inclined or business oriented; whether you are a student, a sports fan or an entertainment junkie, India Today is for all types of people. India Today has other ambitious projects on the anvil, in December 2006, the magazine entered into a partnership with the world renowned Harvard Business School Publishing Corporation to publish the Harvard Business Review South Asia in India. The Harvard Business Review in English is widely known as the most influential business magazine in the world. It has a reach of around half a million readers worldwide.
A news magazine or newspaper reflects the state of a nation and its people and at the same time plays a leading role in shaping public opinions about issues. It a hugely important and responsible task and there are few that can last in the long run. It has the power to inspire and guide a nation; it also has the power to misguide and destroy. Magazines like India Today have lived up to their name, and are truly a reflection of India, today.